At Lite n’ Easy we are committed to protecting your privacy. Any personal information we collect about you is
used to provide you with the best possible product and service based on your individual needs and to keep
you informed of any additional services we may offer which may be relevant to you. For the purpose of this
document the terms “we”, “our” and “us” refer to Lite n’ Easy and its related companies.
How we collect the information
We may collect personal information about you when you deal with us over the telephone, send us
correspondence (whether by letter, fax or email), visit our web site or when you have contact with us in person
(including agents or contractors to Lite n’ Easy such as delivery drivers). At no time does Lite n’ Easy collect
any information from our customers other than that information that our customers voluntarily give us.
The information we collect and how we use it
When you purchase products from Lite n’ Easy we may need to collect some or all of the following details:-
In order to fulfil your purchases:
• Full name and address
• Contact telephone number/s
• Delivery instructions
• Payment details such as credit card information
• Email address
If you seek advice on tailoring a meal plan:
• Date of birth
• Height and weight
• Your meal plan or weight loss goals, how much weight you want to lose, your exercise regime
• Any feedback relating to your use of the Lite n’ Easy meal plan
How you heard of Lite n’ Easy
Aside from using this information to fulfil your purchase request, we may also use it to occasionally notify you
about new products, promotions, and relevant information which we think you will find valuable. You have the
option to decide how you receive these types of communications (for example by mail, email or telephone).
You also have the option not to receive these types of communications. For more information please refer to
our “Choice & Opt-out” section below.
From time to time we may also request information via market research, surveys or contests. Your
participation in any of these is optional. The information is collected in order to continually improve the
services we offer you. In most cases the information you supply will be used on an aggregated basis only.
Disclosure of personal information to third parties
We may disclose relevant personal information to third parties when necessary. For example, your delivery
details will be shared with our contracted delivery drivers. Other than for the above, we will not disclose or
share your personally identifiable information to any third parties for marketing or any other purpose without
your prior consent, unless required by law.
Choice & Opt-out
You may request at anytime to have your personal information updated if you no longer wish to receive some
or all of the communications we regularly send to our customers such as newsletters, product information and
specials. To change your preferences simply write to us, phone us or email us at email@example.com
Access to and correction of information
You may request access to, or have corrections made to, the personal information we hold about you simply
by writing to us, phoning us or emailing us at firstname.lastname@example.org
Online information: Cookies & IP Address
Cookies are pieces of information that a website transfers to an individual’s hard drive for record keeping
The use of advertising cookies sent by third-party servers is common in the Internet industry and you may
apply to them. If you have received a cookie from one of our advertisers, we may use the existence of the
cookie to measure an advertiser’s performance but we do not store any information linking that cookie with
you when cookies are being sent.
When you click something on our website, you give us the address of your computer (the IP address) so our
website can deliver the new page to you. We do log which pages are displayed to which IP addresses so we
can tell what pages on our site are used as part of a visit, and so we can troubleshoot problems. There is no
personal identifiable information collected in our log files. We do not automatically log personal data nor do we
link information automatically logged by other means with personal data about specific individuals while you
are merely viewing our website.
If you place an order online using a credit card, we specifically record your IP address with the use of the
credit card as part of our fraud prevention measures.
The Lite n’ Easy web site takes every precaution possible to protect your personally identifiable information.
This includes the use of Firewalls and when purchasing from Lite n’ Easy your financial details are passed
through a secure server using the industry standard SSL (secure sockets layer) encryption technology.
Contacting Lite n’ Easy